I have the solution for the LE elk problem. We get Mossback, SFW, and Big O tires on board and all our worries are over. Mossback starts guiding for spike elk and makes it cool to shoot a 100 BC bull, puts out a killer video, and SFW gets high dollars from the rich guy who is turned on to spike hunting. Well for the peasants, we get to put our spikes in the local Big O tires bull contest, and buy smokin hot spike videos from Mossback, only dreaming of the day we can kill a 100 BC spike bull. After a few years of this no one will care about big bulls, we will all be into spikes. The LE will go away, big bulls will be a dime a dozen, Mossback, SFW will make money and Big O gets to sell a few more tires. Problem solved!!