Utah Jazz / initial impressions
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not sure about the bland black / white / yellow. but I'm good with the purple! They should add a purple outline to the numbers / letters on the new stuff...
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This was such an utter fail by Ryan Smith. He wanted a rebrand to black and urine highlighter yellow, because he’s just not in touch.
They leak the jerseys I linked here weeks ago and got tons of backlash, because 1- they are ugly; and 2- they have no connection to Jazz history. He reads his Twitter timeline and realizes “Crap, I done stepped in it here!”
To his credit he tries to backtrack and because of deadlines with Nike and the league they can’t change it. So they throw in a previously approved purple mountain 1997 kit and say “Purple is back!” But you’re going to have to wait until 2023 to see anything new…
What a cluster. I’m glad Smith is trying to fix it rather than dig his heels in. But he has to own this one, and it’s a MAJOR FAIL!
I could have designed better jerseys in 10 minutes using free online software than this team did in months of rebranding. Those black jerseys look like bad AAU uniforms. I sure hope Ryan Smith has better people advising him on the next coach than he did on this rebrand. If the team is going to suck, the least they can do is look good and have nice gear for fans to purchase while sucking.
They leak the jerseys I linked here weeks ago and got tons of backlash, because 1- they are ugly; and 2- they have no connection to Jazz history. He reads his Twitter timeline and realizes “Crap, I done stepped in it here!”
To his credit he tries to backtrack and because of deadlines with Nike and the league they can’t change it. So they throw in a previously approved purple mountain 1997 kit and say “Purple is back!” But you’re going to have to wait until 2023 to see anything new…
What a cluster. I’m glad Smith is trying to fix it rather than dig his heels in. But he has to own this one, and it’s a MAJOR FAIL!
I could have designed better jerseys in 10 minutes using free online software than this team did in months of rebranding. Those black jerseys look like bad AAU uniforms. I sure hope Ryan Smith has better people advising him on the next coach than he did on this rebrand. If the team is going to suck, the least they can do is look good and have nice gear for fans to purchase while sucking.
It looks like the flat brimmed hat crowd can get some new Jazz hats before they go out on their next hunt, taking "google certified" unethical archery shots. 
Yeah, I'm underwhelmed with the new uniforms and scheme, although the purple retro unis will be a welcome sight. I will miss the recent black and orange jerseys we wore the past couple of years. I liked those.
Yeah, I'm underwhelmed with the new uniforms and scheme, although the purple retro unis will be a welcome sight. I will miss the recent black and orange jerseys we wore the past couple of years. I liked those.
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It’s funny. The same comments on a hunting forum as on Twitter and anywhere else lol. This yellow/black/white rebrand leaked months ago, including the jerseys they released today. The reaction was so negative they clearly threw in the purple mountain that already existed and headlined the rebrand with it because they knew they screwed this up so bad. Unfortunately once they had made the decision and the leaks happened, it was too late to turn back. Nike’s agreement is binding once you set a style on something (5 years I believe). This was a horrible rebrand, and the only reason the purple got added (which is what everyone loves) is because of the overwhelming negative reaction to the yellow/black/white color scheme when it leaked and the purple mountain already had been produced by Nike so they let it release for this season. Ryan Smiths goal here was to solidify Utah Jazz colors. When you think of Lakers you think purple/gold. Knicks are orange and blue. Golden State is Blue and Yellow. His issue was you think of the Utah Jazz and no specific colors come to mind. He wanted to change that. The issue is, he bought a team that had been in its current market for 30+ years and had nostalgia and history attached to it. And with that, the best days of Jazz basketball (Stockton/Malone era) are the colors and jerseys that most fans find most appealing. The problem with the rebrand is those colors and jerseys literally mean nothing to a franchise that’s existed for over 3 decades in the same market. If you’re going to rebrand fo with mountains…purple, blue, and white….the most nostalgic and popular colors and scheme in the franchises history. I’d this was the OKC Thunder when they moved to OKC sure do a brand new color scheme and rebrand, but you can’t do that with a franchise that has a 30+ year history and attachment to it’s fans.It looks like the flat brimmed hat crowd can get some new Jazz hats before they go out on their next hunt, taking "google certified" unethical archery shots.
Yeah, I'm underwhelmed with the new uniforms and scheme, although the purple retro unis will be a welcome sight. I will miss the recent black and orange jerseys we wore the past couple of years. I liked those.
The biggest marketing tell that they knew they made a mistake originally, is that yellow/black/white was the rebrand….but the J note in front of the arena is purple with mountains. The headlines are about mountains and purple being back. They basically want to say hey we’re sorry, Nike wouldn’t let us scrap the rebrand so we’re gonna highlight the purple and mountain jersey you all love that’s existed for 20 years as our rebrand while pretending like the 75% of our jerseys we’ll be wearing next season weren’t the actual rebrand we *** up royally on…..I guess if nothing else they’re listening to fans because fan reaction is the only reason there’s purple or mountains still involved.
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Smith is never going to move the Jazz to Vegas. He loves Utah, and the Jazz are his outlet to the world to tell Utahs story and try to change the perception of Utah. He even uses both the Jazz and Utah as marketing tools for employment recruitment for Qualtrics. He’s rich enough I honestly think he could care less if he loses money on the Jazz. He’d love to win a title, but I think he’d love to change Utahs reputation on a national and world wide scale even more tbh.
Is this the end?
kutv.com
Back to Jewell, Zinke, Haaland, Stewart National Monument?
Rudy Gobert removes Jazz affiliation from Instagram profile on Draft Day
If you look at Rudy Gobert's Instagram page, you wouldn't immediately know he's a center for the Utah Jazz.
kutv.com
Back to Jewell, Zinke, Haaland, Stewart National Monument?
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Let's hope so!Is this the end?
Rudy Gobert removes Jazz affiliation from Instagram profile on Draft Day
If you look at Rudy Gobert's Instagram page, you wouldn't immediately know he's a center for the Utah Jazz.
Back to Jewell, Zinke, Haaland, Stewart National Monument?
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